Jeep is scheduled to come back as the official sponsor of Juventus for the 2025-2026 season onwards. This new long-term deal encompasses the reinstatement of the Jeep emblem on the jerseys of both the Juventus men’s squad, women’s squad, and the Juventus Next Gen side.
In previous years, Jeep had a fruitful collaboration with Juventus that lasted for 12 consecutive seasons, starting from the 2012–2013 campaign up until the conclusion of the 2023–2024 term. The following season, which was the 2024–2025 period, saw the company maintaining its role as the team’s designated automobile sponsor. This new pact aims to strengthen even more the robust alliance shared by both entities.
Jeep and Juventus have consistently upheld similar fundamental brand principles and a mindset of fair play, each gaining advantages from their cooperation across international markets. This refreshed sponsorship represents an important juncture in the enduring alliance between these two legendary brands.
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