DALLAS (KDAF) — A trip abroad isn’t necessary to enjoy the sophistication of Goodwood, England—home to Rolls-Royce Motor Cars. Simply visit 5300 Lemmon Avenue, where Rolls-Royce Motor Cars Dallas at Avondale Dealership is setting new standards for purchasing a luxurious car.
We recently stopped by the dealership to chat with Kevin Chew, the General Manager at Rolls-Royce Motor Cars Dallas, and get an exclusive look into their freshly revealed showroom. This space masterfully merges tradition, artistry, and cutting-edge design in a truly remarkable fashion.
“This is where North Texans can get a true taste of Rolls-Royce excellence,” Chew said. “We’ve created a little slice of Goodwood here in Dallas.”
The timing of the visit coincided perfectly with the unveiling of two magnificent new models: the Cullinan Series II and the Ghost Series II—each representing the next chapter in the legacy of Rolls-Royce classics.
These two new models exemplify the pinnacle of craftsmanship, engineering, and sophisticated luxury," Chew stated. "These aren’t mere upgrades; they are assertive declarations.
The Cullinan Series II, an ultra-luxe SUV, now boasts enhanced refinement in terms of performance, technology, and styling.
"Our design and engineering teams collaborated closely with our clients to ensure that this vehicle effectively caters to shifting lifestyles and developing preferences for luxury," Chew noted.
On the opposite end of the range lies the Ghost Series II, an elegant and potent car equipped with a V12 engine, symbolizing the pinnacle of driver-oriented technology.
"It offers a driving experience that merges artistry with engineering," Chew pointed out.
The innovative new exhibit space made a significant impression.

Chew noted that this area was crafted to embody both the essence of our brand’s principles and the ingenuity of our clientele.
As soon as visitors step through the specially designed entrance inspired by the Pantheon Grille—with its distinctive topping—the Spirit of Ecstasy —They're brought inside where you'll discover a contemporary luxurious showroom featuring digital exhibits, iconic brand quotations, along with a Cabinet of Curiosities for visitors to examine.
The core of the experience centers around The Bespoke Commissioning Atelier, an area designed for customization. Here, clients have access to numerous finish samples, leather types, and paint choices—and even get to pick out umbrella handles and embroidery threads—resulting in a car that is entirely their own creation.
And indeed, there’s a speakeasy-inspired lounge where guests can unwind, sample beverages, and savor the intricate aspects of the brand’s legacy.
The spirit of Avondale runs strong here," stated Chew. "It's evident in how we care for our clients, support our team members, and contribute to the community.
Want to visit? https://www.rollsroycemotorcarsdallas.com/
Location: Rolls-Royce Motor Cars Dallas at 5300 Lemmon Avenue, Dallas, Texas, 75209

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